“Modesty is Nothing,” for instance, is the reincarnation of a radio show called “News Factory” that was taken off air after a row with the government. Increasingly, they say, current affairs programs are turning to YouTube to disseminate their content, drawn both by large audiences and the perception that the online arena grants greater space for freedom of expression. Industry observers say the program’s popularity – it has more than 1 million subscribers and can rake in donations of 90 million won ($70,000) a day – reflects a changing media landscape. Every morning at 7:05 a.m., about 160,000 people tune in to hear Kim’s takes on the biggest issues of the day. Still, the show’s reputation for daring to go where others fear to tread has done wonders for its viewing figures. Kim’s critics meanwhile say his taste for controversy goes only one way, accusing him of paying less attention to reports involving the liberal Democratic Party. Courtesy Kim Ou-joonīut taking on the conservative administration doesn’t faze Kim, who has been sued for defamation on several occasions. Kim Ou-joon, the presenter and creator of the YouTube show "Modesty is Nothing," in his studio in Seoul. The presidential office has criticized the State Department report for “a lack of accuracy,” claiming it had “simply collected and announced the claims of civic groups or media reports.” It highlighted in a March human rights report the case of broadcaster MBC, which is being sued by the Foreign Affairs Ministry for a story in which it claimed the South Korean President Yoon Suk Yeol had been caught on a hot mic making less-than complimentary remarks about US lawmakers. Kim’s brash style stands out all the more given recently raised concerns by the US Department of State that South Korean officials are using defamation lawsuits to restrict freedom of expression.
“The problem here is that they’re pretending to be fair, hiding behind the mask of fairness.” “Conservative media are actively making biased reports, and I think they can do that based on their political stance,” Kim told CNN. Openly partisan, he says his aim is to counter-balance what he sees as a bias toward the conservative government with a liberal voice. Kim’s style is reminiscent of a US late-night chat show host. It is a provocative current affairs talk show called “ Gyeomson (Modesty) is Nothing,” fronted by an irreverent host, Kim Ou-joon, whose lack of deference to authority is making waves in a country where traditional media has a reputation for respectful coverage. It is not about K-pop, it is not a K-drama, and has nothing to do with BlackPink. YouTube’s most watched daily live program in South Korea might surprise you.
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